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Not necessarily the most respected brands are the largest in its field. But all they have built a powerful emotional connection with consumers, emphasizing a specific tactic or idea in your campaigns.
Brands that enjoy the highest confidence, and have one common denominator – are able to establish contact with people, which get deep, intuitive answer back.
The authors in Entrepreneur magazine joined forces with the Institute in Santa Ana, California, and made “cross section” of the marketing practices of some of the most influential companies in the U.S. with the highest degree of confidence. Then, based on his research, brought in a basic tactic characteristic of each of these companies, and useful marketing practices in general. Here’s what shows their findings:
Build a personal connection: Amazon
With millions of products, access to online orders 24 hours a day, 7 days a week, with highly developed technology for search results and detailed information about each product, online store Amazon.com has a colossal business. With such a wide range of offers consumers may perceive it as less personalized. But Amazon is seen as an example to build and maintain relationships with customers. Makes it helping them in decision making through recommendations for products based on previous purchases, customer feedback and suggestions for related purchases. Customers have many choices on how to build a personal relationship with the brand. For example, by creating profiles, write reviews, ratings, lists of desired products and labeling of goods as favorites.
Fortunately Sell: Coca-Cola
Icy dawn. Break that refreshes. Life is good. Ever since this brand is based on the promise of pleasure. And it is the largest in the world. Everything they do is based on its representatives on how to promote and sell happiness. Coca-Cola transmit this message through all points of consumer contact. Her message is positive. No hint of a negative note. Her message is positive sip contrast in a world that surrounds us with stress and negativity.
Stick to your promises: FedEx
This company has created a strong corporate identity, based on precise, accurate delivery service from hand to hand. In addition, it provides a secure service, the company established brand, which can be trusted with a coherent policy to meet the needs of customers with efficient and accurate operations. This feature is present in her marketing company built its brand as distinguish themselves. It is presented not only as a logistics company and a business that respects the personal treasures of people, objects from their home who love and they are used, packets whose content is important.
Be modern (and entertaining): Apple
The most expensive technology company, the world promises a unique experience and fun while making the purchase. What has always been linked to its marketing is creativity and expression. Much has been written about its advertising practices. One thing is that it managed to draw millions of users in its unique brand philosophy. Crucial that happen in the organization had its stores fully oriented to the customer experience.
Preach ability: Nike
Web site Nike declares the following mission: to create inspiration and innovation to every athlete in the world, stating, “If you have a body, you are an athlete.” Its ongoing programs to develop products, including the introduction of new technologies such as Nike Air Dri-Fit and factory models are one of its strongest advantages. Thus it could be connected in people’s mind with innovation and expertise. When you first and most innovative, users vote you greater confidence, because I really believe that you know what you do, add experts interviewed by Entrepreneur.
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