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What makes successful innovation? This is a question that torments managers. There is no recipe for their success, but there are some rules to ensure the favor of customers to new products or services you offer. Here are some of them, according to Businessweek.Evolutionary innovation. It is technically simple and clear benefits for customers. Practicality is the first thing that attracts people. They want to see exactly what will help your innovation and how it will better fit their busy lives.
Innovation must be different. Must clearly distinguish between their products and those of its competitors. Innovation in itself produces in customer attitudes that will see something unseen. A saturated market today are those differences that can make people you choose.
Innovations are a good thing, but in themselves they do not represent anything. You can build added value that customers will find in your proposal and will appreciate. Long-term benefits of the product or services are most appealing, you can offer.
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User innovation was coined by Eric Von Hippel , a professor and head of the Innovation and Entrepreneurship Group at the MIT Sloan School of Management . He argued that in many industries, new product and service ideas come from lead users – that is, customers who utilize the product or service in extreme conditions and effectively help the company co-create new offerings as a result. After being recognized for his work on this customer-driven innovation, Von Hippel moved on to writing about communities jointly developing new products and services, in the Linux and Apache mode.